Racing under Covid-19

How Alpha can help your club get back racing during these extraordinary times

INtroducing ALPHA

Supporting Motorsport UK Clubs

Since early April, Alpha have been working with Motorsport UK on a plan to help us all get back racing as safely as possible.

Alpha was founded in 2013 to help championship organisers and time keepers to manage their motor sport events. Our background is in kart racing (as both competitors and organisers) so we have grown to provide our software to nearly all of the kart clubs in the UK. Over that time we have worked extensively with Motorsport UK on several projects including a UK wide tyre barcoding system and provision of our club management software to the Motorsport UK British Karting Championships.

When Motorsport UK found out about our plans to offer digital signing-on, digital scrutineering and digital briefings to our existing clients they got in touch to see if we could offer our software to all Motorsport UK clubs who might be interested.

Accordingly we have come up with a very special offer for Motorsport UK clubs who wish to make use of all of the tools that we have developed (and are just finishing off developing) to enable us all to get racing again during these extraordinary times.

Club Management System

The heart of our software is our online Club Management System. All of the functions that will help you get racing, whist managing everything digitally, are built upon our Club Management System.

Manage Everything

The Club Management System is an online web application accessible from anywhere in the world with an internet connection. As an event organiser you can use it to create events, take entries and payments online, manage memberships, allocate transponders, send out mass emails and much more. It is fully  GDPR compliant with club privacy policies, consent logs, auto archiving and redaction rules as well as fully encrypted data hosted on our world class servers.

Online Entries & Shop

Allow your members to enter and securely pay online for practice events, race events, championship entry fees, membership fees, tyres and whatever items you want to sell in your own club shop.

Digital Signing On

No More Paper Work

As the organiser you simply instruct the club management system to send out a special signing-on link to all attendees. The attendees then click on the link, fill out their details (much of which is pre-filled) and sign it. They can do this where ever they are in the world using any mobile, laptop or computer.

Fully Configurable

The signing-on declarations are fully configurable with custom fields, various field types and conditional logic. Your club's account with us will pick up the Motorsport UK declarations automatically but if you want to setup your own declarations for non-licenced events you are more than welcome to do so.

Reception Area

On Day Check-Ins

To go along with the new ways of working we have built a reception module to allow you to keep track of who has turned up to your event or not. From there you can check them in, take payments and, in the not too distant future, send people notifications and / or text messages to their mobile phones for announcements.

Digital Scrutineering

Everything Online

Competitors enter details of their vehicles into your events from their mobile, laptop or computer. The details are logged in the club management system with a full audit log of any changes made.

Improve efficiency

Scrutineers are given access to the scrutineering part of the club management system. From there they can select a class and a driver easily and efficiently. Scrutineers can make changes, revoke vehicles and see a full audit trail of changes made to the vehicle and any other items which may form part of that entry.

Digital Briefings

Digital Briefing Notes

Create written briefing notes and distribute them electronically through the signing-on links and via the entry system. Competitors must read and accept that they understand each clause in the briefing.

Full Visibility

Full record of who has and who hasn't read the briefing notes and how long it takes them to complete it. Can be used as proof to insurers that the briefing was understood by your competitors.

Coming SOON in 2021

Digital Judicials & Mobile App

We are currently working hard to give clubs the ability to manage all of their judicial and appeals paperwork online, very much in the manner in which the digital signing-on functionality has been developed.

Officials and stewards will have the ability to create, send and receive digital paperwork to or from other officials working on your event.

This will be fully integrated with our new mobile app that we are developing which will allow officials to send notifications to the driver's mobile phone that they are under investigation or that they have been issued with a penalty. Drivers will have the ability to appeal as required and sign all of the paper work digitally.

We aim to launch the mobile app in early 2021. It will be available in the Apple App Store and Google Play Store.

“To say that the club management system has revolutionised the way the whole club operates would be a massive understatement"

Jim Bee— Dunkeswell Kart Club


Pricing for Motorsport UK Clubs

Alpha are offering a very special deal to Motorsport UK clubs only so that we can all get racing again as soon as possible.

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Unlimited Events
Unlimited Entries
Digital Signing-On
Digital Scrutineering
Digital Briefings
Reception Module
Mass Email System
Club Database
Fully GDPR Compliant
Email Support
Sign Up
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All of the features of Club plus:
Online Entries
Online Memberships
Online Shop
Choose Stripe or Pay Pal Payment Gateways
Sign  Up
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All of the features of Pro plus:
Alpha Timing System
Live Stream Overlay
Tyre Scanning
Phone Support
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*All prices are excluding VAT.

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“We have been with Alpha since day one and can only say we couldn't imagine running the business now without it. It revolutionised the business saving us hundreds of hours of work per month.”
“Motorsport UK chose Alpha for British Kart Championships in 2019 to help us manage  every element involved in running multiple  championship events. The system has proved a great success for Motorsport UK and competitors alike . ”
“The Daniel Ricciardo Series uses Alpha for their online entry system, event timing and live streaming. The support we have received from Alpha has been exceptional, right from the very start. We could not recommend Alpha enough.”
“Using Alpha, we can now process literally everything that is required of our race series in the virtual world. The time/management saving to us is absolutely invaluable”
“Alpha has become absolutely vital to how we  manage our corporate events, our club events and our 24 hour series. It can handle everything we throw at it.”
“We manage all of our activities on Alpha's superb booking software. It has helped enormously making the business and the club far more efficient. They are also very responsive to support queries.”
“Alpha Timing has enabled us to change the way we operate over the years, making us more efficient and giving the customers what they want and need from a professional venue. They are so helpful and flexible.”
“We replaced our old timing software with Alpha back in 2016. Alpha has proven to be rock solid in terms of reliability and our staff find it very easy to use. The only regret we have is not moving over sooner.”

The Alpha Philosophy

Go Deep or Go Home

We take the time to deeply understand the challenges our clients face because you can't rush building great software.

Flexibility is the Key

It is easy to build software which is rigid but difficult to make it flexible. We always choose the difficult path.

We Love Feedback

Customer feedback is like our oxygen. Got an idea or think it can be done better? We want to hear from you.

World Class Support

When running events of any kind you can rest assured that we're on the end of a phone if you need to get hold of us.

Hybrid - The Best of Both Worlds

Things which need to run locally do so. Everything else is in the cloud. The best of both worlds.

Made with Passion

We love building great software and  making our clients lives easier and more productive.

Meet the Makers

Alpha Timing

Alpha Timing was founded in 2013 by Will Alderson and Will Tew.

Will Tew
Prior to Alpha, Will setup the British Universities Karting Championship and British Schools Karting Championship to open up motorsport to young people on a budget.
Will Alderson
When all of the timing software on the market is not flexible enough what do you do? You create your own of course! That's what Will does, he loves making flexible software.
Nick Sullivan
Nick was born with a pencil in his hand and brings decades of design skills to Alpha. In his free time he likes to make drum and bass music and travel.
Enver Meyer
Enver has more than a decade's worth of experience running go-karting venues in the UK and brings all of that knowledge to Alpha to help us make the best software for the UK leisure industry.
Jono Holland
Jono brings a wealth of teaching experience to his role as Alpha's chief of support having had a varied career in local government, the police and more recently as a driving instructor. In his free time he enjoys attending Motorsport events at his local clubs in East Anglia.
Rachael Furn Bullard
Rachael has been lapscoring since she could hold a pen and has also held an FIA Timing Superlicence. Rachael also brings over a decade of creating business critical software to Alpha. In her spare time she enjoys city breaks and Crossfit.
Rick Selby
Rick has been developing software for over 20 years, always with a focus on making people's lives easier. He raced in the inaugural BUKC championship and has kept a keen interest in motorsport ever since.
We're looking for passionate staff to come and join Alpha, to help us take Alpha to the next stage on our journey. Check out our jobs section for open positions.