Introducing ALPHA

Powering the Motorsport & Leisure Industries

Powerful software for your activity centre, motorsport club or championship

Alpha Flow

Ultimate Software For Your Activity Centre

Flexibility is the Key

Alpha Flow allows you to run your go-karting or activity centre the way you want it to. It doesn't get in the way. The only restrictions are your imagination.

Developed in the UK

Built by seasoned UK developers in collaboration with many UK based karting venues, you can be rest assured that Alpha is designed to the meet the unique demands of UK activity centres.

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One Software Platform for Motorsport Events

No separate systems, no more Excel sheets, data files or print outs. Alpha Race Pro is a fully integrated entry system, timing system, membership database, live timing and results package to take the stress out of running your motor sport events.

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The Alpha Philosophy

Go Deep or Go Home

We take the time to deeply understand the challenges our clients face because you can't rush building great software.

Flexibility is the Key

It is easy to build software which is rigid but difficult to make it flexible. We always choose the difficult path.

We Love Feedback

Customer feedback is like our oxygen. Got an idea or think it can be done better? We want to hear from you.

World Class Support

When running events of any kind you can rest assured that we're on the end of a phone if you need to get hold of us.

Hybrid - The Best of Both Worlds

Things which need to run locally do so. Everything else is in the cloud. The best of both worlds.

Made with Passion

We love building great software and  making our clients lives easier and more productive.

“We have been with Alpha since day one and can only say we couldn't imagine running the business now without it. It revolutionised the business saving us hundreds of hours of work per month.”
“Motorsport UK chose Alpha for British Kart Championships in 2019 to help us manage  every element involved in running multiple  championship events. The system has proved a great success for Motorsport UK and competitors alike . ”
“Alpha has become absolutely vital to how we  manage our corporate events, our club events and our 24 hour series. It can handle everything we throw at it.”
“We manage all of our activities on Alpha's superb booking software. It has helped enormously making the business and the club far more efficient. They are also very responsive to support queries.”
“Using Alpha, we can now process literally everything that is required of our race series in the virtual world. The time/management saving to us is absolutely invaluable”
“Alpha Timing has enabled us to change the way we operate over the years, making us more efficient and giving the customers what they want and need from a professional venue. They are so helpful and flexible.”
“We replaced our old timing software with Alpha back in 2016. Alpha has proven to be rock solid in terms of reliability and our staff find it very easy to use. The only regret we have is not moving over sooner.”
“The Daniel Ricciardo Series uses Alpha for their online entry system, event timing and live streaming. The support we have received from Alpha has been exceptional, right from the very start. We could not recommend Alpha enough.”
Meet the Makers

Alpha Timing

Alpha Timing was founded in 2013 by Will Alderson and Will Tew.

Will Tew
Prior to Alpha, Will setup the British Universities Karting Championship and British Schools Karting Championship to open up motorsport to young people on a budget.
Will Alderson
When all of the timing software on the market is not flexible enough what do you do? You create your own of course! That's what Will does, he loves making flexible software.
Nick Sullivan
Nick was born with a pencil in his hand and brings decades of design skills to Alpha. In his free time he likes to make drum and bass music and travel.
Enver Meyer
Enver has more than a decade's worth of experience running go-karting venues in the UK and brings all of that knowledge to Alpha to help us make the best software for the UK leisure industry.
Mason Thomas
Mason is our UK club racing sales representative with many years of competition racing experience. When he's not working at a motorsport event, he will likely be on his bike cycling for many kilometres.
Jono Holland
Jono brings a wealth of teaching experience to his role as Alpha's chief of support having had a varied career in local government, the police and more recently as a driving instructor. In his free time he enjoys attending Motorsport events at his local clubs in East Anglia.
Rachael Furn Bullard
Rachael has been lapscoring since she could hold a pen and has also held an FIA Timing Superlicence. Rachael also brings over a decade of creating business critical software to Alpha. In her spare time she enjoys city breaks and Crossfit.
Rick Selby
Rick has been developing software for over 20 years, always with a focus on making people's lives easier. He raced in the inaugural BUKC championship and has kept a keen interest in motorsport ever since.
We're looking for passionate staff to come and join Alpha, to help us take Alpha to the next stage on our journey. Check out our jobs section for open positions.