Introducing Alpha Flow

Next generation software to take your activity centre to the next level

Flexibility is the key

More Flexible Than a Yoga Teacher

Manage your business

Multi Activity Calendar

Manage Everything Anywhere

Manage all of your activities, bookings and resources all in one place accessible anywhere in the world over the internet, even when you are on the beach.

Flexible Booking Engine

Our revolutionary booking engine gives you the ultimate flexibility to run your business how you need to; events can be shared or exclusive and bookings can span multiple events and resources.

Automate Almost Everything

Configure the system and it will guide your staff to minimise human error and give you confidence that things are as they should be. Automate booking confirmations, shared or exclusivity decisions, payment reminders, pre-registration emails and much more.

Online booking FOR EVERY scenario

Revolutionary Online Booking

More Configurable than a Rubik's Cube

Configure the online booking engine according to activity type, customer categories, group size, day of the week, time of day and even take into account minimum days before the event. Client's will have the option to buy additional products and pay directly via credit card all on a personalised online booking page dedicated to your business.

Style It Your Way

Change the background image, header image, logos, button colours and text colours so that you retain full control over your branding. Style it your way and change it at any time.

PROMOTE your business

Marketing Automation

Drag 'n Drop Email Builder

Design your marketing emails like a pro with our intuitive and modern email builder.

Automate Your Campaigns

Automate your campaigns in the most configurable manner. Every hour, day, week, month, quarter? You decide. Want to email all of those who haven't been to your venue in the last 6 months and send this campaign automatically once a month at 7.15am in the morning? No problem. Let the system do the heavy lifting so you can focus on growing your business.

Drill down on customer data

Configure your campaigns to filter your customer database by age, name, venue (if you have multiple venues), activity type, date of last event, date of last booking, category and even customer tag. Want to know what a customer tag? Get in touch to see the power of "customer tags" (hint: they're amazing)

No more paper

Digital Signing-On

Online Registration - Minimise Viral Transmission

Minimise the risk of viral transmission and speed up visitor flow at your venue by sending email or SMS links to your customers via your own branded online registration page.

On Premise Registration Kiosks

Configure everything about the registration kiosks including the styling, questions, marketing preferences, terms and conditions.

Fully GDPR Compliant

Alpha Flow has been built from the ground up with GDPR in mind and provides you with all the tools necessary to meet your GDPR requirements including versioned terms & conditions, explicit consent forms, full consent logs and configurable data retention policies.


Alpha Timing System

Simple and Flexible

Adapted from our experience designing timing software for big race meetings, the rental flavour of the Alpha Timing System has been simplified and adapted for the rental market yet retains all of the flexibility to allow you to run any kind of event formats that you need.

Configurable TV Screens & Live Timing

Configure playlists to show live timing, advertising videos, static screens before, during and after races. Modern live timing accessible anywhere on mobile phones, TVs, laptops etc.

Championships & Leaderboards

Manage your junior and adult clubs and championships. Insanely configurable points schemes allow you to keep track of championship points with ease. Embed championship tables within your website and style it to how you want to.


Maintain Your Kart Fleet

Daily Circuit & Kart Safety Checks

Fully configurable garage module to help you keep on the maintenance of your kart fleet. Track side staff can report issues on karts in real time. Mark which karts are in and out of service. Configurable service schedules and alerts.

Real Time Maintenance Reports

Keep track of component usage. Record running hours and laps for each kart. Print off daily circuit and kart safety checks and much more.

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Get In Touch

If you want to book a demo or simply find out more about Alpha Flow please get in touch below:

Book a Demo Today!

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“Alpha has become absolutely vital to how we  manage our corporate events, our club events and our 24 hour series. It can handle everything we throw at it.”
“Alpha Timing has enabled us to change the way we operate over the years, making us more efficient and giving the customers what they want and need from a professional venue. They are so helpful and flexible.”
“We manage all of our activities on Alpha's superb booking software. It has helped enormously making the business and the club far more efficient. They are also very responsive to support queries.”
“We replaced our old timing software with Alpha back in 2016. Alpha has proven to be rock solid in terms of reliability and our staff find it very easy to use. The only regret we have is not moving over sooner.”
“We have been with Alpha since day one and can only say we couldn't imagine running the business now without it. It revolutionised the business saving us hundreds of hours of work per month.”
“Motorsport UK chose Alpha for British Kart Championships in 2019 to help us manage  every element involved in running multiple  championship events. The system has proved a great success for Motorsport UK and competitors alike . ”
“Using Alpha, we can now process literally everything that is required of our race series in the virtual world. The time/management saving to us is absolutely invaluable”
“The support we have received from Alpha has been exceptional, right from the very start. We could not recommend Alpha enough.”

The Alpha Philosophy

Go Deep or Go Home

We take the time to deeply understand the challenges our clients face because you can't rush building great software.

Flexibility is the Key

It is easy to build software which is rigid but difficult to make it flexible. We always choose the difficult path.

We Love Feedback

Customer feedback is like our oxygen. Got an idea or think it can be done better? We want to hear from you.

World Class Support

When running events of any kind you can rest assured that we're on the end of a phone if you need to get hold of us.

Hybrid - The Best of Both Worlds

Things which need to run locally do so. Everything else is in the cloud. The best of both worlds.

Made with Passion

We love building great software and  making our clients lives easier and more productive.

Meet the Makers

Alpha Timing

Alpha Timing was founded in 2013 by Will Alderson and Will Tew.

Will Tew
Prior to Alpha, Will setup the British Universities Karting Championship and British Schools Karting Championship to open up motorsport to young people on a budget.
Will Alderson
When all of the timing software on the market is not flexible enough what do you do? You create your own of course! That's what Will does, he loves making flexible software.
Nick Sullivan
Nick was born with a pencil in his hand and brings decades of design skills to Alpha. In his free time he likes to make drum and bass music and travel.
Enver Meyer
Enver has more than a decade's worth of experience running go-karting venues in the UK and brings all of that knowledge to Alpha to help us make the best software for the UK leisure industry.
Jono Holland
Jono brings a wealth of teaching experience to his role as Alpha's chief of support having had a varied career in local government, the police and more recently as a driving instructor. In his free time he enjoys attending Motorsport events at his local clubs in East Anglia.
Rachael Furn Bullard
Rachael has been lapscoring since she could hold a pen and has also held an FIA Timing Superlicence. Rachael also brings over a decade of creating business critical software to Alpha. In her spare time she enjoys city breaks and Crossfit.
Rick Selby
Rick has been developing software for over 20 years, always with a focus on making people's lives easier. He raced in the inaugural BUKC championship and has kept a keen interest in motorsport ever since.
We're looking for passionate staff to come and join Alpha, to help us take Alpha to the next stage on our journey. Check out our jobs section for open positions.